Prudential, Parkinson, and misandry


17 June 2006

I just caught the start of Parkinson, some chat-show. It began with a clip from the show’s sponsors, Prudential.

It showed a fat middle-aged woman sitting triumphantly on an armchair.

She declared; “My husband thinks he wears the trousers in our marriage!

(Incidentally I don’t know whether that expression is well known internationally; for anyone not familiar with it, the person who “wears the trousers” in a relationship is the boss. It obviously stems from the traditional form of the family, where the man rules it, but if a woman “wears the trousers” in the house, then she’s in charge.)

Anyway, this woman tried to keep a straight face, then started laughing, a big shuddering blast of sneering laughter. She hooted and snickered for a good while.

Then she sneered “Bless him!

Then the logo of Prudential came up, followed by the programme.

What the blazing fuck was that about? Did it explain what the company does? Did it promise a great service? Great prices? What?

No, it offered nothing! Nothing but a portrait of some hostile woman expressing utter disgust at all men and bragging that she’s so superior to her husband and so dominant of him that she can afford to let him stupidly believe he’s in charge.

What? Why? What’s the point? It doesn’t do anything or sell anything, it’s just like some media-graduate twat – probably a fat woman who hasn’t had a date in years, or some mangina homo who was raised by a single mother – declared in a brainstorming session meeting in Starbucks “Hey, let’s express hatred of men! Everyone is doing it these days! Hurrah for us! Let’s order another Frappuccino!

There’s misandry all over the place these days, in particular television adverts. I rarely bother with TV these days; I only caught it whilst channel hopping in order to find some highlights of today’s footie. I just thought I’d mention it as a mere tiny example of man-hatred in the mainstream media.

Of course, some women who may hear my complaints would say “Take a joke” or “Get a life” and such things. But imagine some brief skit involving a fat man declaring “My wife thinks she’s in charge in our marriage,” followed by a big sneering blast of laughter before sneering “Bless ‘er!” There would be more foaming at the mouth from feminists than a barn full of BSE infected cattle. With rabies.

posted by Duncan Idaho @ 9:17 PM

At 11:57 PM, Anonymous said…

Many people complain about capitalism “Money money money. It’s all about money”. Damn right it is, but that is good, not bad and here’s why: it makes business very VERY easy to predict – all you need to do is follow the money. So you don’t like it that ads denigrate you and make you look like a fool? There is one, so so easy solution, guys: make sure that YOU decide how your money gets spent. That’s all there is to it. It really is that easy. Don’t abdicate you spending decision to your wives, girlfriends or mothers: YOU decide. Companies ALWAYS pander to the decision maker. YOU have the power so don’t give it away. YOU boycott all products of any company that undermines you, YOU boycott all products of any company that employs or supports radical feminists, YOU direct your money to the decent and reasonable companies and the decent and reasonable men and women out there instead of the extremists. YOU promote only the decent and reasonable men and women in your company and YOU vote for politicians that lower taxes so that YOU choose how your own money gets spent. Everything else follows from that. In a million small decisions, we decent and reasonable people can take back our lives from these parasites. Companies are slaves to the bottom line and politicians are slaves to votes. YOU have the power. Every decision. Every day. Use it.


At 11:59 PM, Anonymous said…

I have been reading your blog, and you are such a looser. Typically male to blame everything and everyone else but them selves when something gone wrong.

So who was she?

The girl who broke your heart and made you hate women?



At 4:21 AM, Duncan Idaho said…

Hey, I’m not a looser!

Not as loose as you anyway.


At 6:58 AM, voloohaar said…

“Typically male to blame everything and everyone else but them selves when something gone wrong.”

Typically MALE to blame? Muahahah.

This is planet Earth we’re talking about here. Just thought I’d mention this, just in case, because I got the impression you didn’t quite grasp that.


At 7:02 AM, voloohaar said…

“So who was she? The girl who broke your heart and made you hate women? Looser!”

You forgot to mention that his dick is probably small and that he’s a premature ejaculator. Plus mommy hit him when he was little. But most of all, he’s just afraid of strong independent wymyn™, no?

If not, then he must really be gay.


At 9:14 AM, Anonymous said…

I think the Marriage Strike is exactly the right course of action now. Men have been shamed, ridiculed and abused for too long. Getting married is like playing Russian Roulette with the gun aimed at your mental and financial health. Men are having their dignity taken away. For what women offer in a marriage, they get to take far too much. Enough is enough.


At 3:15 PM, Anonymous said…

I think that what these advertisers are doing is making a simple emotional play for the females in the audience. When I shop for any service I always compare bottom lines. What is the cost benefit analysis? I don’t make emotional decisions about service providers. If the ratios aren’t right, I don’t buy. Maybe they know their rates are high compared to their competition for the services provided, and the only way they can increase market share is by making emotional appeals to the weak. If no one has said this before, I will be the first. We should complain. We should tell them that there behavior has a negative impact on our perception of their product. Never a good sales tactic.


At 9:37 PM, Paul Parmenter said…

The first comment here is right. But I would add something very important: don’t just boycott firms that you find offensive. Be sure also to tell them exactly why you are boycotting them.
Until they know what is happening, they won’t change.


At 10:20 PM, Captain Zarmband said…

The constant flow of male abuse from the advertising industry bears testament to the fact that this industry realises that women are self-centered and egotistical since this is the pitch they use when targeting females. You will notice that the never belittle women when aiming their ads at men because this would not go down well with men. This tactic only works when aiming the ads at women which speaks volumes about the psyche of the modern female.


At 3:41 AM, Anonymous said…

“Typically male to blame everything and everyone else but them selves when something gone wrong.”


Don’t chide us for your poor taste in men. It’s not his fault the condom broke at your last gangbang. Will this be your 5th child out of wedlock???



At 10:15 PM, Anonymous said…

“Typically male to blame everything and everyone else but them selves when something gone wrong.”

Typically male to fix all that gets fucked up by womyn, particularly those womyn that are victims of their own stupidity.

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